3M
Competition

3M wanted to highlight its Telecom division to industry specialists through a series of presentation in Europe and Asia. In order to hold the attention of the audience, the space had to house technical information that could stand alone or be integrated as a unit.

Pieces were often used at other events almost simultaneously. Open frame modular work stations allowed for flexibility of reconfiguration. They were neutral enough that they could be used in converted hotel ballrooms or convention centers.

The main 3M gate was covered with milk white plexi and housed preprogrammed lighting effects, which chased white light into shades of red that culminated into the deeper red associated with the 3M logo.