Hasbro Interiors
New York City - May 1998, 1999

Hasbro Inc. plays host to the New York International Toy Fair each February and again in May at the Preview Show. Their 60,000 square feet atrium is converted into a maze of product areas and presentation theatres, serving as the main buying rooms. In addition, there is a catering area seating up to 250 people.

Each presentation theatre was designed to highlight each division's products and at the same time to present a unified corporate face in the atrium. Inside, the theatre was designed to be generic enough for any one of the 70 new games and toys to be featured.

Special care was give to the issue of sound and lighting. Each of the three theatres had live demonstrators, who were competing for the buyer's attention.