Hasbro Preview
Preview Show
Florida - September 1996, 1997

In addition to hosting the New York International Toy Fair, Hasbro hosts the Pre Toy Fair Show each summer in West Palm Beach, Florida. The 30,000 square feet space of the PGA Hotel was transformed into several show areas.

Permanent structures are replaced with temporary banners that transformed the interior into a more childlike environment. Toy icons were used to reinforced the theme and pastel colors reinforced the Florida colors and settings.