Hasbro Toy Fair
New York International Toy Fair
New York City - February, 1997, 1998, 1999

At the New York International Toy Fair, the launch of a new toy was done by creating the game environment on an exagerated scale. Buyers are introduced to the new line inside environment that reflected the color palate as shown in the packaging and the commercials.

Each typical environment is a 15' x 15' space. Each show features live demonstrators and a maze of 45-60 rooms.