L'Oréal Recherche
Dermatological Convention
San Francisco, California - March 2000

L'Oréal Recherche is the backbone of the success of its cosmetic product line. Yet, it is not as glamorous as its counterpart. For the Dermatological Convention in San Francisco, the 20' x 30' was designed to have a light and open feeling by using elegant curving lines.

The main logo could be seen from all approaches to the booth. The elegant white structure was complimented with dark wood laminates of the graphic panels. This sophisticated backdrop made the clinical display especially appealing and reinforced L'Oréal image as a cosmopolitan company with a strong global research facility.